Today, we’d we sharing with you, the 4 key/cardinal areas of the music industry:
- Live performance
- Record companies
- Music publishing companies
- Artist management
Music industry couldn’t exist with these areas, each one helps performer to promote himself, sell records etc.
Biggest Record corporations own a variety of record labels yjey are located in London , New York or Los Angeles. Record companies in these city’s owns more than one record label -Warner Brothers Records owns Reprise Records and Maverick Records. BMG owns Arista Records, RCA and J Records.
A typical record company has a CEO (chief executive officer) at the top; he is in charge of the business of the whole company. Also, each affiliated label also has its own president. Under the president of the individual label.
The record company must make sure that there is promotion for the band on the national, regional and local level but this will depend on how much money the label is willing to spend.
in music industry live performance is very important – best publicity and the biggest money making are in the world,less and less people buys CD’s,these days everything is about internet and livelisteners are seeing and hearing that artist can perform as good as in CD, they become fans and fans make a lot of money. Personally I would not be interested in album where is too much vocal manipulation , i would be disappointed.
Under name ”Live performance” works many different people:
Booking agents – Booking agents secure gigs and also work with the artist through there management. They establish contracts with promoters and send press releases to print media, radio, T.V, performance and billboard and work with record labels in order to arrange tours.
Promoters – Promoters purchase acts directly from booking agents and are also responsible for organising gigs and live venues and also negotiate all the fees that need to be paid. They also send press releases to all the media and print out and organize posters and flyers for all the up and coming shows and distribute them in the surrounding area of where the show is taking place. They may work with stores and other public places in order to arrange gigs for places in public such as shopping centres. They may also provide food and drink for the artists themselves when on tour.
Venue operators – Venue operators provide space for live performances and provide security, merchandising space, box offices, stagehands, sond and lights and refreshment outlets to all of the gigs. They also provide publicity to the artist.
There are many different venues that artists can perform many are dedicated music clubs, taverns, bars, coffee houses, festivals, fairs, concert halls, schools, churches, and even record stores. Along with all these there are also the traditional club type gigs which are where most bands will start out.
Artists who are just starting up in the musical scene will find it hard to get there first show because many clubs require a demo or some form of recorded music. Venue managers might also require references from past gigs or some gigging experience. New bands will have to play for free in pubs or small venues usually as background music in order to get experience and references.
Venue bookers will go around the local scene to see what acts are up and coming. They will also listen to new underground material9s). Once the venue bookers have booked the band or artist they will then add them to a schedule (line up) and include them in their publicity for upcoming events which can include calendars, posters and flyers. The band is also involved in the promotional of their gig date; they will put bills posters themselves, feature dates on their website or in current gigs or simply word of mouth.
During the first gigs of a band their will not be any sort of written agreement as its mostly a verbal arrangement with a pub manager or small club owner. This works best as usually there are no earnings for the band, with time as the band gains experience and the venues grow bigger there will be need for written contracts as their will be a financial aspects that need to be clear as well as times, dates and what is expected from the band (duration of set).
Managing an artist or a bands career is a tricky process. To be a manager you should know your way around the industry or at least have basic knowledge of business and law. The manager will be responsible for the artists career running smoothly and soliciting any projects that may gain more money and exposure for the artist. Being a manager is a job like many where you get better with experience, going through many different situations and learning how to make the outcome of those events a positive one for you and your artists.
The manager is not a booking agent, as many people think the manager is not responsible for getting an artist or band shows and tours. Now the manager is supposed to help getting the tours and shows set up, but the manager is not responsible for booking.
There are different types of managers:
- Professional managers make a living solely from artist management and often have many clients working professionally or affiliated with a major record label.
- Touring managers are hired by the artist or the personal manger to deal with the day to day management functions when on the road. This may include getting the band from gig to gig to collecting fees, booking hotels and flights.
Managers are important for the business because they take care of paperwork, keeping with commitments and other menial tasks thus allowing the artist to focus completely on music.
Music publishing companies
The copyrights owned and administered by publishing companies are one of the most important forms of intellectual property in the music industry. (The other is the copyright on a master recording which is typically owned by a record company.) Publishing companies play a central role in managing this vital asset.
The main responsibilities:
- safeguard and promote the interests of music publishers and the writers signed to them;
- represent these interests to government, the music industry, the media and the public;
- provide publishers with a forum, a collective voice and a wide range of benefits, services and training courses;
- promote an understanding of the value of music and the importance of copyright; and
- provide information and guidance to members of the public.