The world of music has changed dramatically in the last few years, with online music taking off in such a huge way. Traditional CDs have pretty much been shown the door, as the more convenient streaming or downloading options, the lack of a physical object to store or break or lose, and the instantaneous nature of the online music world have hooked swathes of consumers.
This can be great for independent artists, who have an opportunity to get out there and get their music heard, but finding ways to increase iTunes sales and promote your music can be very difficult with so much noise out there.
There are many iTunes promotion companies in existence, who understand iTunes music marketing and how to get people clicking and downloading songs. iTunes is an incredibly popular music platform, particularly because of its compatibility with Apple products, so getting your music high up on their list could make you a lot of money.